It’s not just about making money.It’s not just about nutrition, either.
Most millennials don’t want to be caught buying from brands that harm the planet. Millennials are known for shaking things up across many industries -- and healthcare is no exception. Millennials are interested in the problems of the world, like climate change, animal extinction, and GMOs.
Maybe it’s because of social media. It’s absolutely necessary.Millennials want to stay connected. Amazon Prime Video also has different options to pay.Millennials are part of a world that offers them a lot of choices, and they appreciate being able to make them on their own. With their massive purchasing power and the influence they hold on social media, appealing to them isn’t just beneficial. People are finally caring about cleaning up the ocean.Millennials care about values — and they’re not afraid to shout it from the rooftop. They want to build lasting memories.Millennials have unfairly gotten a bad reputation. But it also makes communicating faster, easier, and more abundant.Millennials apply the same principles to the companies they support and brands they patronize. Given this, it’s not surprising that every cause marketer or corporate social responsibility professional is scratching their head as they try to reach this important group. Instead of asking what millennials care about, the question should be framed as: how and why do millennials participate in social issues, and consequently, why do certain movements garner more attention than others?In our work we learned that social issues are tied to the intersection of community, family, friends and where people live, work, and play. Don’t try to confine them. Experiences. They want to get involved and find their purpose by being inspired by the change they want to make.Millennials want to honor a brand that promotes diversity and equality because it also tells them that everyone is welcome. 11 Things to Highlight in Your Digital Marketing Strategy 1. The majority of millennials buy from companies that support things they care about — and avoid the others. Be kind to the planet and its creatures, or they’ll shop somewhere else.One of the major reasons why millennials are addicted to social media is because of the instant gratification it provides. For instance, they won’t buy from a company that discriminates against certain races or sexualities.Therefore, a brand’s products, packaging, and sourcing are all subject to the scrutiny of millennials. It lets them watch thousands of movies anytime they want at home or anywhere else. Millennials are adults, with adult concerns, and many if not all of those concerns are financial. Gone are the days of adhering to what is comfortable, “normal,” and safe. Many of them (if not most) sleep with their cell phones beside them, have social network profiles, and normally choose to talk to their friends online instead of seeing them in person. A majority of Millennials believed that they were more concerned than the older generations about protecting the environment. In truth, they’re just different, plain and simple.
Based on this inconsistency, I think the original question is wrongly stated and the interest of marketers and advertisers should be redefined. Therefore, millennials want to publicize as much as they can, and the one tool responsible for this is social media.Straws and plastic grocery bags are being banned in certain cities and states.