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The strongest one is survived because they have effective qualities and characteristics which help them to best compete with in their competitors.The threats mainly come from competitors.
Cameras must be affordable, as consumers are becoming more and more price conscious. As Kodak’s former Vice President explains, “Kodak management didn’t fully recognize that the rise of digital imaging would have dire consequences for the future of photo printing.” In the late 90s, Kodak hastily installed 10,000 digital kiosks in Kodak’s partner stores. Even though it was smaller and easier for consumers to use, it was not able to compare to the sales of Kodak Instamatic camera.

During this change of architecture, Kodak had done some mistakes.

These departments give Kodak the opportunity to move into government and big business ventures. This business strategy was similar to Gillette’s or that of printer manufacturers: give away razors or printers to make money on blades and ink cartridges. The goal was simple and consisted of “saving Fujifilm from disaster and ensuring its viability as a leading company with sales of 2 or 3 trillion yen a year.”By contrast, Fujifilm, which was always the challenger in the shadow of Kodak, learned to be bold and innovating to close the gap with the historic leader. A quick look at the cross section of a color film reveals that on a clear base film (TAC), there are 20 evenly coated layers, each sensitive to the three primary colors of light, red, blue and green. Instead of the employees being compensated by time, they would be paid on level of performance they have completed.This essay was submitted to us by a student in order to help you with your studies.According to Christensen (1997), survival of many large organizations is seen to depend on how well they are able to negotiate the technological currents in their environments.

It’s not just one having better cash flow than the competitor. Unlike Fujifilm which recognized early on that photography was a doomed business and tackled new markets with a completely different portfolio, Kodak made a wrong analysis and persisted in the decaying photo industry.But, initially, the market didn’t vanish, it changed. Kodak could also start selling their cameras in bundle packagesThe next on is cash flow, during strong spending periods ,always make sure your inventory u get best use of your inventory investment worked , and focusing on turnover. It’s not just one has stronger management than the rest of in same market. It became apparent to Kodak (being a monopoly at first) still that they had fallen behind the competition on the idea of improving technology and that there was a fast increase in the switch from analog to digital.George Eastman Kodak Company developed the first snapshot camera in 1888.In 1889, Eastman and his chemist perfected the transparent roll of film, made it possible for the development of Thomas Edison’s motion picture camera.

The CEO of Fujifilm confirms this statement and lists inertia as the first reason of Kodak’s downfall. It reflects Kodak’s lack of concentration on the consumer market and therefore a loss of money in this market.Following are some factors that motivated Kodak to change its organisational structure for the survival of their business.Charles Darwin ;1859 on the origin of species;London john Murray.This history has brought about the benefit and also the strength of the Kodak brand name and Kodak’s worldwide distribution network.Kodak has its own international distribution network. If a company does not offer the products and services that consumers demand then there is a high probability that consumers will shop elsewhere.An important factor that motivated Kodak Company was the decreasing market share due to the introduction of substitute products by other companies. Investors need to invest a lot of money into research and development. HBS Publishing.Throughout the history of Kodak, they have had a lot of success with marketing and selling their products. Kodak (A).

Technological advancement is caused by improvement in communication and new designing capabilities with an organization. Rather focusing on performance based focus should be on turnover.Always look up on the expenses but do not cut down on anything which than create a hamper the company ability in supporting of their customer.
Kodak was once the 800-pound gorilla in the world of photography.

If consumers believe it is expensive to print photos, they will be inclined not to print and store pictures on a disk or print at home with a low quality printer.Kodak also ran into problems when they expanded its core photographic products business. Keep maintain the marketing and advertising finding. Simply put, Kodak tried to replicate the silver halide business model in the digital world.

Today FUJITAC controls 70% of this market worldwide.No matter how hard Kodak tried; photo prints became a minor market while the entry-level camera was a low-profit game dominated by other players. It’s important, to increase relative value intention company should know how to position and what to sell. Also, in an industry where the printing of photos is decreasing, it is imperative for consumers to be made aware of the quality and affordability of professional printing in order to maintain market share and profit.