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It should feel hard. And so to think that you’re trying to build something that is going to continue to reproduce, it’s not an MVP, it’s not about iteration, it’s about creating a physical thing that is going to grow with people over decades.Oh yeah, for sure. How should we do this?” And think, “How did Glossier do it? Typically, it’s really an art and a science, and it really depends on the project and how involved we’re going to get versus just sort of say in the office, what are we excited about?Like an overwhelming number are ideas for us that they need to filter across the company. Isn’t it like that Lady Gaga quote that’s like, “There can be 100 people in a room and if only one...” whatever.No, just marketing. So it’s-And I do think who you know does have something to do with it, but I will also tell you that when I was first raising our seed round of two million dollars, five-plus years ago, I didn’t know any of these venture capitalists.

It looks a little different than most tech companies. There’s certainly a giant democratization of beauty where everything is being flattened. We really say, we try to find people who maybe use Boy Brow or a Glossier product. So if we wanted to 5X revenue overnight, we could just go into multi brand stores.So there was one Kirsten Green in the room and she was in SF.Right. A, it wasn’t possible. I also, I’m so proud of our perfume, our fragrance Glossier You. It’s just hard. I like to really play matchmaker for people internally. I think we talk a lot about the democratization of media, I think that’s definitely happened with social media. With that being said, I would say you’re never done, right? And I think one of the most, the trickiest thing is honestly yourself when you’re in that stage because there’s just such analysis paralysis, and there’s such a feeling like you’re missing out, like, there’s an answer that you don’t know. And then I would say the third thing is just quality. They did, and I thought that was very interesting, because they all had sort of fair skin and red hair, and we thought like, “Okay, maybe this is about like sort of like a sensitive skin wash, or something that ...”Yeah. If you’re all in a meeting and everyone’s not into the idea, clearly there’s an issue. So again, that’s kind of the litmus test, is, looking around when you’re showing, and this goes for anything in any business. It’s like, why are you not including the right voices around the table to be able to build better product?I think, actually, the most challenging aspect of building a great technology team is that I’m not a technical founder. It’s apparent, it’s apparent in rooms at conferences it’s apparent in rooms around tables with companies, it’s not apparent at Glossier because we’re overwhelmingly female. I will tell you honestly what my blind spots are, I will tell you honestly step one, step two, step three.” And I think it’s getting people onboard with you. “What sneakers are those?” I’m not talking ads, right?
You’re starting to really understand, more than ever, I think, the power of your voice and the importance of your voice and how necessary it is to speak up.Yeah, I don’t know. And again I think, all of those results come from this obsessive devotion to the customer and making the right decision for people.... to organize that in such a way that we can make sense out of it.At Glossier, we’ve really taken user feedback and asked them for things like what products to make, where to go in terms of pop-ups, or countries, and fundamentally, have been able to really change the relationship between brands and customers. I think it’s a really exciting time because of, I mean, obviously, it’s scary time in some ways, because of what social media, you’re seeing the under belly of it, and we’re seeing a lot of disconnection.Well, I think technology. Glossier CEO Emily Weiss | Full Interview | 2018 Code Commerce - … Any sort of tools that we can give to help the beauty conversation grow about Glossier and about just any other products, that’s what we’ll do.I think for one just having top female engineers already-And she says she’s not a beauty girl.I remember, wasn’t it with the Apple Health, it would track your Blood Alcohol Level but wouldn’t track your period at first?

People on first dates, families who were in town going to Auntie Anne’s, and people swarming the Apple Store. Emily is the Founder and CEO of Glossier, a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience. Our customer experience team is actually in our kind of marketing team.

I also think it’s something that’s never finished. We have products that take six months to produce and to get right, we have products that take two and a half years to get right, like, the face wash took forever.What we’re interested most in is creating this democratized conversation. We just crossed last year well over $100 million in revenue. Sometimes it’s a single comment, or sometimes it’s a macro-trend that we hear about that translates into innovation.Glossier wants to rekindle the “humanity of things and the connections you feel with people” while shopping.It’s not that much when you look at other beauty companies, whether they’re incumbent companies or whether they’re new startups.